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This site states the following, "Term life insurance is the simplest form of life insurance available and works for many people." We noticed that the web page also stated " It is the most affordable life insurance option as well." It also stated " It works by selecting a coverage amount then paying a determined premium for the life of the policy. Years ago, obtaining a life insurance quote was a tedious process. Today, most companies allow you to obtain a life insurance quote almost instantly online. To save you some time an." The header had life insurance in canada as the highest ranking keyword. It was followed by term life insurance, whole life insurance, and types of life insurance which isn't as ranked as highly as life insurance in canada. The next words the site uses is life insurance options. was also included and might not be understood by search engines.